Steve Job’s resignation is the most discussed topic among the IT peoples. The new’s of his illness is known to everyone now. Previously he has also taken leave for diagnosis of his illness. He’s the man who rescued Apple from the near-death experience during the mid-1990s. When he came back in 1996, the company seemed headed for oblivion.
Jobs came back because Apple bought NeXT, the computer workstation company he had started after being ousted by the Apple board in 1985. By acquiring NeXT, Apple got two things: the operating system that became OS X, the software that underpinned everything Apple has made since; and Jobs as “interim CEO” at a salary of $1 a year. But it was still a corporate minnow: a BMW to Microsoft’s Ford. Fifteen years later, Apple had become the most valuable company in the world.
It was the greatest comeback since Lazarus. Because only an obsessive, authoritarian, visionary genius could have achieved such a transformation, it’s easy to see why Wall Street has had difficulty imagining Apple without Jobs. He was, after all, the only CEO in the world with rock star status. And Apple is a corporate extension of his remarkable personality, much as Microsoft was of Bill Gates’s. But Jobs has something Gates never had – a reputation so powerful as to create a reality distortion field around him.
Apple – under Jobs’s influence – is probably the world’s best industrial design outfit, it is also a phenomenally well-run company. Proof of that comes from various sources – biggest example the company is now the most valuable IT brand ahead of Microsoft now. It sits atop a $78bn (£48bn) cash mountain: enough to buy Tesco and BT and still have loose change.
If you ask people what Steve Jobs is best remembered for, most will name a particular product – it will probably be the Apple Macintosh, a computer that changed many lives in the 1980s. Present generation credits him with the iPod, iMac, iTunes and the iPhone. But there’s a good argument that Jobs’s greatest creation is Apple itself in its post-1996 incarnation. If that’s true, the great test of his career legacy is whether the organisation he built around his values will endure and remain faithful to them.
It goes without saying that he is impossible to work with; most geniuses are. Yet he has built – and retained the respect of – the most remarkable design team in living memory, a group that has been responsible for more innovation than the rest of the computer industry put together. For that reason, when the time comes to sum up Jobs’s achievements, most will portray him as a seminal figure in the computer industry. But Jobs is bigger than that.
Jobs believes that using a computer should be delightful, not painful; that it should be easy to seamlessly transfer music from a CD on to a hard drive and thence to an elegant portable player; that mobile phones should be powerful handheld computers that happen to make voice calls; and that a tablet computer is the device that is ushering us into a post-PC world. He has offered consumers a better proposition than the rest of the industry could – and they jumped at it. That’s how he built Apple into the world’s most valuable company. And it’s why he is really the last of the media moguls.
